Data that drives decisions, messages that get delivered: the partnership between Orange Business and Timestamp
Orange Business and Timestamp bring together two complementary capabilities in a single partnership: open data architectures powered by artificial intelligence to support better decision-making, and a multichannel messaging platform that enables reliable, secure and scalable customer communications.
An end-to-end approach, from data to customer conversations.
Two
Pillars: Data & AI + Smart Messaging
Open Source
Open architectures with no vendor lock-in
Multichannel
SMS, RCS, email, WhatsApp and Viber
Secure
DORA, ENS High Level, ISO 27001 and ISO 22301
A partnership between two industry leaders
Orange Business is the business division of MasOrange, Spain's leading telecommunications operator by number of customers, with a market-leading position in telecom data processing and anonymisation.
Timestamp is a Portuguese multinational specialising in technology consulting and systems integration, with more than 1,200 professionals and offices across Portugal, Spain and Latin America, specialising in data, artificial intelligence and platform modernisation.
Timestamp is one of Orange's strategic partners for telecom data anonymisation, forming part of a select group of partners contractually authorised and approved from a data protection perspective to work with anonymised data and generate actionable insights for the market.
Two pillars, one partnership
The partnership between Orange Business and Timestamp is built around two complementary capabilities that reinforce one another: understanding data and acting on it, then engaging with customers through the right channel. From insight to conversation, with control and security at every stage.
01 · Data & Artificial Intelligence
The partnership begins with advanced data processing (including anonymised data) and evolves into a differentiated approach: open, modern and sustainable data architectures designed to ensure organisations retain full ownership of their solution.
- Open-source data architectures, with no significant licensing costs or dependence on a single hyperscaler.
- A delivery model with a defined implementation timeframe, followed by ongoing architecture and infrastructure support.
- Generative AI and semantic search, enabling users to query information in natural language.
- Modern technology with fast response times, while maintaining full control and ownership of the data.
The concept is simple: rather than concentrating investment on the underlying data platform, organisations invest in a robust architecture and allocate the remaining budget to use cases that deliver tangible, measurable business value.
02 · Smart Messaging
Smart Messaging is a programmatic messaging platform that enables organisations to communicate with their customers reliably, securely and at scale. Whatever the customer's preferred channel (SMS, RCS or email, with integration for WhatsApp and Viber), the priority is ensuring every message reaches its destination quickly and reliably.
- A single multichannel platform with one control point and one reporting source.
- Advanced communication services (RCS), critical notifications and transactional messaging.
- Certified messaging, mass and targeted campaigns, digital signatures and contract workflows.
- Integration with corporate systems via APIs or standard connectors, delivering messages in milliseconds and handling high volumes without queues.
Designed for environments where availability and speed are business-critical, with bank-grade security and distributed redundancy.
Why it matters
In a market saturated with platforms and shaped by the rapid adoption of AI, many organisations find that their projects stall because they lack a sufficiently robust data foundation, or because customer communications are fragmented across multiple channels and providers. This partnership addresses both challenges.
The Orange Business and Timestamp approach delivers transparency by showing how solutions are built rather than hiding them inside a black box, control by enabling organisations to retain ownership of both their architecture and communications, and predictable costs compared with licensing models whose costs can quickly escalate.
A growing benchmark
What began as an idea explored by a small team has evolved into a well-established line of business, with projects in the public sector and the first deployments now underway in the private sector.
The solution has been rolled out across multiple regions, has received industry awards, and is attracting interest beyond Spain.
Designed for technology decision-makers
The partnership is aimed at technology and IT leaders (CIOs and technical teams) who want to understand how a solution works before adopting it, as well as business and customer engagement leaders who need to communicate reliably and at scale.
The tone is informative yet rigorous: clear explanations, without revealing every detail, that demonstrate transparently how the solutions are designed and delivered.
Customer References
Discount Codes via Message Increased Conversion by 25%
Discover how a company in the optics and eye care sector increased conversion by 25% with a Smart Messaging solution that simplifies access to discount codes and automates campaign follow-up.
Interactive Forms Reduced Order Management Errors by 80%
Discover how a consumer goods distribution company reduced order management errors by 80% with a Smart Messaging solution featuring enriched messages and interactive forms.
Interactive Calendar Increased Participation in Cultural Events
Discover how a cultural organisation increased event participation with a Smart Messaging solution that centralises the agenda, shares up-to-date information and provides personalised recommendations.
Secure Tax Payment with Digital Identification Increased Tax Collection
Discover how a public administration entity increased tax collection with Smart Messaging integrated with electronic identification, making payments more secure, faster and more accessible.
Deep Links Increased Engagement with the Banking App by 60%
Learn how a company in the banking sector increased engagement with its mobile app by 60% through Smart Messaging, using deep links and personalized communications.
Rich Messages Improved Debt Recovery by 35%
Real-Time Notifications Increased Passenger Loyalty by 35%
Learn how a railway transport company increased passenger loyalty by 35% with Smart Messaging and real-time notifications throughout the journey.
Transaction Alerts Increased Fraud Detection by 30%
Discover how a leading digital payments company increased fraud detection by 30% with Smart Messaging, delivering real-time transaction alerts to enhance security and provide greater control over financial activity.
Tickets in Digital Wallet Improved Customer Experience by 45%
Discover how a leading passenger rail company improved customer experience by 45% with Smart Messaging, enabling travellers to save their tickets directly to their digital wallets simply and securely.
