Renfe Digitises Congress and Events Management with Salesforce
Executive Summary
Timestamp designed and implemented a Salesforce Sales Cloud solution to modernise Renfe's congress and events request management process.
Built primarily using standard Salesforce capabilities, the solution centralises all operations within a single platform, automates the complete request lifecycle and integrates with corporate systems, delivering a more efficient, scalable and easy-to-maintain solution.
The Challenge
Renfe needed to replace a legacy solution used to manage congress and event requests with a modern platform capable of centralising information and simplifying business operations.
The solution had to support a process involving companies, institutions, travel agencies and internal teams while ensuring full traceability of every request and seamless integration with existing corporate systems. At the same time, custom developments needed to be minimised to simplify future evolution.
The Solution
Timestamp designed a solution based primarily on Salesforce Out-of-the-Box capabilities, prioritising simplicity, scalability and reduced long-term maintenance.
End-to-End Request Management
Centralisation of the complete congress and events request lifecycle using Salesforce Opportunities, providing unified management of companies, institutions, travel agencies and contacts.
Process Automation
Automation of approval workflows, authorisation generation, email communications and request submission through Web-to-Lead forms.
Integration and Governance
Integration with Renfe's corporate systems, document management linked to requests and a security model based on user profiles and permissions.
Business Impact
Solution Scope
Salesforce Sales Cloud
Implementation of a standard Salesforce solution for the end-to-end management of congress and event requests.
Automation and Integration
Automation of business processes, communications, document management and integration with corporate systems.
End-to-End Delivery
Complete project delivery including Discovery, Functional Design, Build, Testing, Training, Go-Live and Hypercare.
The Client
Renfe provides mobility solutions for companies, institutions and organisations attending congresses, trade fairs and events, offering dedicated services that simplify travel management for each initiative. As part of its digital transformation strategy, the company continues to modernise its business processes to deliver a more efficient and seamless experience for customers and partners.
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