Discount Codes via Message Increased Conversion by 25%
Executive Summary
A company in the optics and eye care sector was looking for more direct and personalised communication methods to strengthen customer relationships and optimise the effectiveness of its promotional campaigns. Timestamp implemented Smart Messaging to launch campaigns focused on specific products, allowing discount codes to be downloaded directly from the message itself, achieving a 25% increase in conversion rate.
The Challenge
The company faced the challenge of strengthening its relationship with customers and maximising the return on its marketing efforts. It was looking for more direct and personalised channels that could encourage interaction, capture the attention of its target audience and, ultimately, increase sales volume in promotional campaigns.
Portfolio
The Solution
Timestamp implemented Smart Messaging to activate targeted campaigns, simplify access to discount codes and automate results tracking through CRM integration.
Smart Messaging
Timestamp implemented a Smart Messaging solution to support campaigns targeted at specific products and communicate more directly with customers.
Discount Codes in the Message
Customers were able to download discount codes directly from the message received, making the redemption process simpler and more immediate.
Campaign Automation and Measurement
CRM integration enables follow-up automation, conversion tracking and measurement of each campaign’s impact.
Business Impact
Functional Scope
30%
Reduction in campaign costs
25%
Increase in conversion rate
15%
Sales growth
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